Transform how you see challenges and opportunities to drive personal and professional growth.

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The way you view the world shapes your reality. Whether in business or life, the narratives we create affect how we approach challenges, seize opportunities, and make decisions. This is where mindset tools like preframing, deframing, and reframing, as popularised by leaders like Tony Robbins, become invaluable.

These tools aren’t just about seeing the silverlining—they’re about gaining clarity, adapting your perspective, and intentionally crafting a mindset that leads to growth and resilience.

What Are Preframing, Deframing, and Reframing?

Preframing: The art of setting the tone for an experience before it happens. By creating an intentional narrative, you prepare our mind to engage from a position of strength, curiosity, or optimism.

Deframing: Taking a step back to break down your existing frame of reference. It’s about questioning assumptions, stripping away biases, and seeing a situation as it truly is—not as you’ve been conditioned to view it.

Reframing: Reinterpreting past or current experiences by assigning new, empowering meanings. It’s shifting your focus from obstacles to opportunities.

When used together, these tools empower you to master your mindset, gain perspective, and unlock growth—even in challenging times.

Preframing: Starting From Strength

Preframing is about consciously choosing how you’ll perceive a situation before it begins. It’s preparing your mindset for the outcome you want, whether that’s confidence, learning, or adaptability.

When launching Brandteliers, my boutique consultancy for luxury hospitality, I had to preframe our journey in the face of competition.Instead of focusing on the challenge of breaking into the market, I chose to see it as an opportunity to redefine luxury hospitality branding. That mental preparation helped guide every decision we made and kept the team focused on creating unique value.

How to Use Preframing:
1. Set an intention: What mindset will best serve you in the situation ahead?  
2. Focus on growth: Replace limiting beliefs like “This might fail” with “This is a chance to learn.”
3. Visualise success: Imagine the outcome you want and mentally rehearse how you’ll achieve it.

Deframing: Questioning Assumptions

Deframing is often overlooked but equally powerful. It’sabout breaking down the existing frame of reference that might be holding youback. It involves questioning your assumptions, biases, and thought patterns to create space for new insights.

For example, when Jpd faced a period of stagnant client leads, it was easy to blame external factors. But by deframing the situation, we examined our processes, messaging, and strategy from a fresh perspective.This shift revealed gaps we hadn’t noticed before, leading to meaningful improvements.

Steps to Deframe Effectively:
1. Ask critical questions: What assumptions am I making?Are they valid?  
2. Challenge your biases: What might I be missing because of my current perspective?  
3. Seek outside input: Sometimes, a fresh set of eye scan uncover blind spots you didn’t know existed.  

Reframing: Turning Obstacles Into Opportunities

Reframing is about taking what’s already happened—or is happening—and choosing to see it differently. Instead of dwelling on setbacks or frustrations, it’s asking, “What’s the lesson here?” or “How can this make me better?”

When Skew’d struggled to attract early sales, it could have felt like failure. Instead, we reframed the experience as a necessary learning curve. It wasn’t about the immediate results but about building a foundation that aligned with the brand’s purpose. That perspective shift fueled the drive to refine our approach and improve our outreach.

Reframing in Practice:
1. Focus on the lesson: Ask, “What can I learn from this experience?”  
2. Change the narrative: Instead of “This isn’t working,” think “This is feedback to adjust and grow.”  
3. Use empowering language: Words matter. Replacedefeatist phrases with constructive ones.

A Personal Reflection on Perspective Shifts

Years ago, I faced a tough professional crossroads: stick to a familiar path or pivot toward something new and uncertain. By combining deframing, preframing, and reframing, I dismantled limiting beliefs, envisioned the possibilities ahead, and ultimately redefined what success meant to me.That decision led to the creation of businesses that better aligned with my values and long-term vision.

It wasn’t just about the decision itself—it was about the clarity and confidence that came from reframing my perspective.

Why Mindset Tools Matter 

Leaders like Tony Robbins, Andrew Huberman, and Adam Grant have all championed the idea that how we frame our experiences determines our outcomes:  

‍- Tony Robbins use preframing and reframing to shift fear into fuel and failure into growth.  
- Andrew Huberman highlights the science behind focus and gratitude in reshaping neural pathways for resilience.  
- Adam Grant emphasises the importance of deframing when challenging assumptions and embracing innovation.  

These tools aren’t just theoretical—they’re practical strategies you can use daily to unlock new possibilities.

Practical Exercises to Shift Your Perspective
1. Gratitude Mapping: Reflect on three positive aspects of your day. Gratitude rewires your brain to focus on abundance rather than lack.  
2. Journaling for Clarity: Write down your assumptions about a current challenge, then challenge them. What might you be overlooking?  
3. Mindful Preframing: Before a significant meeting or decision, spend five minutes visualising the best outcome and setting your intention.  
4. Reframe the Past: Think of a recent setback and identify one way it helped you grow or learn.  

What’s Your Next Perspective Shift?

Perspective is everything. By mastering the tools of preframing, deframing, and reframing, you can take control of your mindset,adapt to challenges, and create a path of purposeful growth.

So, as you step into 2025, ask yourself:
- What assumptions need questioning?
- What lens can you choose for upcoming opportunities?
- How can you reframe past challenges for future success?‍

Remember, growth begins with the stories you tell yourself.It’s time to reshape the narrative and unlock your potential.  

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Ready to Make an Uncommon Impact?
Your journey, your story, and your vision hold the power to inspire meaningful change. If you’re ready to explore bold ideas, redefine success, and create something authentic, let’s connect.