Are You Building a Business or Breaking Yourself?

Balancing Ambition and Well-being in the Pursuit of Success

What does success cost you? For many entrepreneurs, the relentless pursuit of business goals can lead to burnout, strained relationships, and declining health. Is it worth it? This is a question few of us stop to ask until we’re already suffering the consequences. 

On one side, you have voices like Alex Hormozi, Gary Vaynerchuk, and David Goggins—champions of the “work hard, no excuses” ethos. They advocate for relentless effort, embracing discomfort, and pushing beyond limits. On the other, figures like Rich Roll, Andrew Huberman, and Greg McKeown (author of Essentialism) promote intentionality, balance, and prioritising health over hustle. Both approaches have their merits, but which is truly sustainable?

 

The Allure of Hustle Culture

Entrepreneurs like Alex Hormozi and Gary Vaynerchuk have built massive followings by championing the idea that relentless effort is the path to success. Hormozi, for instance, often shares stories of working 16-hour days while creating his first businesses, insisting that outworking others is non-negotiable. David Goggins pushes the narrative of mental toughness, famously saying, “Don’t stop when you’re tired. Stop when you’re done.”

This message inspires many—it appeals to our desire for control, achievement, and the belief that hard work equals results. However, the flip side is that it often glorifies sacrifice at the expense of physical and mental health.

 

The Cost of the Grind

While hustle culture can fuel short-term success, its long-term impact should be noticed. Burnout, depression, and health issues are common among those who adopt an “always-on” mentality. Consider the following

  • Elon Musk admitted to working 120-hour weeks during Tesla’s critical moments but also revealed the toll it took on his mental health.
  • Gary Vaynerchuk  has recently advised people to embrace patience and balance rather than endless hustle.

Hustle culture isn’t inherently wrong—the imbalance is problematic. When work consumes your identity, setbacks hit harder, relationships suffer, and you risk burning out before reaching your goals.

 

A Personal Reflection

Over the past decade, I’ve been running JPd and have initiated several offshoots that have flourished. However, I’ve also faced failures that brought about depression and hardship, affecting both myself and my family. I thrived on hustle culture in my early years, but extreme challenges and setbacks forced me to reassess my approach.

 

The Case for Balance: Rich Roll, Greg McKeown, and Beyond

In contrast, figures like Rich Roll and Greg McKeown argue for a more intentional approach. Rich Roll transformed his life by prioritising health and balance, becoming an ultra-endurance athlete in his 40s. His philosophy emphasises listening to your body and finding sustainable routines that support long-term success.

Similarly, Greg McKeown’s Essentialism teaches that focusing on fewer, more meaningful tasks creates a more significant impact. He asks: “What’s the point of doing so much if none of it matters?”

Then there’s Andrew Huberman, whose research-backed approach to health and productivity highlights the importance of sleep, recovery, and managing stress as key pillars for performance. These voices challenge the hustle-at-all-costs narrative, offering alternative paths to success without self-destruction.

 

The Mental Health Crisis Among Entrepreneurs

The pressures of entrepreneurship can lead to significant mental health challenges. Studies indicate that 72% of entrepreneurs report mental health concerns, with male entrepreneurs more likely to struggle with depression compared to their female counterparts. Alarmingly, some research suggests that founders are twice as likely to experience suicidal thoughts. 

Finding Your Middle Ground

So, how do you navigate these seemingly opposing philosophies? The answer lies in balance. Here are some ways to bridge the gap:

  1. Define Your Success
    Take inspiration from Gary Vaynerchuk’s recent shift: success isn’t just about wealth or recognition. It’s about aligning your goals with what brings you joy and fulfilment. For some, that might mean working long hours. For others, it’s creating space for family, health, and hobbies.
  2. Embrace Intentional Hustle
    Hustle when you need to, but not at the expense of everything else. Alex Hormozi’s grind was strategic—he worked relentlessly for a season, then stepped back to enjoy the fruits of his labour. Plan sprints of hard work balanced with periods of rest and recovery.
  3. Prioritise Health
    Borrow a page from Rich Roll and Andrew Huberman: health is non-negotiable. Sleep, nutrition, and exercise aren’t distractions from work—they’re prerequisites for sustained success.
  4. Say No to What Doesn’t Matter
    Greg McKeown’s “less but better” mantra is a powerful antidote to the grind. Focus your energy on high-impact activities, and don’t be afraid to let go of what’s not essential.
  5. Work Hard and Smart
    David Goggins’ toughness can inspire discipline, but it doesn’t mean ignoring your limits. Push yourself, but know when to step back. Growth happens in the balance between effort and recovery.

 

The Last Word

The choice isn’t between hustling or not hustling—it’s about building a sustainable life that aligns with your values. Success doesn’t have to mean breaking yourself. Instead, ask yourself: how can I create a business and lifeI don’t need to escape from? Who inspires you more: the grind of Alex Hormozi or the intentionality of Greg McKeown? Reflect on this as you redefine success on your terms.

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Ready to Make an Uncommon Impact?
Your journey, your story, and your vision hold the power to inspire meaningful change. If you’re ready to explore bold ideas, redefine success, and create something authentic, let’s connect.

James Pass