About

"Creativity has the power to empower and transform you, your business and the people around"

James Pass

Building brands and businesses that inspire purpose and drive the creative economy.

As a branding expert and entrepreneur with 20+ years of experience, I have worked on a variety of brand strategy, development, and rebranding projects for clients in diverse industries. As the Founder and Managing Director of Brandteliers and JPd brand consultants in Dubai and London, I specialize in brand strategy, development, rebranding, business development, and partnership management.With my work, I have gained an in-depth understanding of the branding needs of clients in various sectors, including hospitality, FMCG, manufacturing, construction, and technology. My aim is to deliver innovative, strategic, and effective branding solutions for my clients.

As the founder of Skew'd, a retail art gallery in London, I curate edgy, cultural-driven, and modern art prints from emerging and established artists worldwide. With my branding and design experience, I have developed a unique brand identity and visual language for Skew'd, which makes it stand out in the market. As the curator and managing director, I oversee all aspects of the business, including sales, marketing, operations, and finance.My work in branding has been recognized with numerous accolades, including 15 Transform Awards for Brandteliers and awards as a business consultant. I also share my branding and entrepreneurship insights through my contributions to print, digital, and radio media.

I believe that effective branding is crucial for businesses to establish a unique identity, stand out in a crowded market, and connect with their target audience. I am committed to helping my clients achieve their branding objectives by providing creative, strategic, and customized solutions tailored to their specific needs. Understanding that each business is unique, I work closely with my clients to understand their vision, values, and goals.In conclusion, I am a branding expert and entrepreneur with a passion for creating meaningful connections through branding. With my extensive experience and skills, I am committed to delivering innovative and effective branding solutions to my clients. I am always interested in new business development opportunities and partnerships, so please don't hesitate to get in touch if you are looking for a branding expert to take your business to the next level.

Awards

Transform Awards

5 Gold Awards | 6 Silver Awards | 3 Bronze Awards | 1 Highly Commended

CPI Business Vision Awards

Best SME Business Advisor Service

Best SME Business Consultancy 

Clutch Awards

Top B2B UAE Company –Branding Sector  

MENA Markets Awards

Best Strategic Branding Agency UAE

Speaking Appearances

Radio

Dubai Eye 103.8 FM – The Power of Branding

Industry Talks

In5 Innovation Center – Branding 101 for Start-ups

Academia Presentation

Murdoch University Dubai – Starting a Creative Career

Middlesex University Dubai – What is Career Confidence and why it matter?

Featured Articles

Inc. Magazine

Here’s How You Use Video The Right Way To Enhance Your Brand 

Build How To Engage Your Target Market Through Cognitive Branding 

Should The Middle East’s Startups Invest In Branding? 

Branding On Budget: How Entrepreneurs Can Still Make It Work Branding